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Hi, I'mMithirendra Maniam

Marketeer, Designer, Data Enthusiast & HR Leader

My Resume

I'm a Marketeer, Designer, Data Enthusiast and HR Leader from Kuala Lumpur, Malaysia. I aim to make a difference in this world through my creativity, data science and innovative thinking.

My story. From engineering, to sales, then product & brand marketing and currently in HR Marketing. Who would have thought? My speciality is Brand Marketing and Marketing Communications, Content Creation Design driven by Data Analytics, Technology and Digital Transformation. I am a HR Leader with a difference, because I constantly find new and innovative ways to use marketing, data and technology to transform HR.

Name : Mithirendra Maniam
Address : Kuala Lumpur, Malaysia
Career Interest : Full-time, Free lance
Career Aspirations : Leading teams that will make a difference in anything that we do

KEY SKILLS

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My Experience

Head of Employee Experience & Employer Branding @ Maxis

2019 - Present

Leading an exciting team that develops plans and strategies for the following areas:
1. Employer Branding - conceptualized overall Maxis' Employer Branding strategy, EVP & outreach channels to improve Maxis employability brand.
2. Employee Experience & Employee Engagement - driving culture & engagement through employee experience strategies, including all company physical and virtual engagement activities.
3. Employee Journey Mapping - created an employee journey, and revamped touch points like pre-onboarding, onboarding, offboarding, employee communications processes.
4. Employee Internal Communications - developed strategies & new methods for effective internal employee communications through Yammer, Sharepoint, videos, written copy, communication guidelines & more.
5. Inclusion & Diversity (only in year 2020) - worked on building a framework for implementing Inclusion & Diversity strategies and awareness within Maxis.
6. People Analytics - HR data compilation & building data dashboards using Power BI & Qlik Sense.
7. Content Creation - advanced skills in video editing, copywriting, designing, Canva, Powtoon, iMovie.



Head of Young Talent @ Maxis

2019 - 2020

Led a team that looked after Young Talent acquisitions for Maxis - developing nationwide young talent strategies which included targeted graduate program, revamped scholarship and internships to attract fresh young talents to Maxis. Engaged universities to build talent pipeline and creating external branding collaterals and media for talent attraction and recruitment.



Learning & Development Senior Specialist @ Maxis

2017 - 2019

Specializing in Digital Transformation, L&D Branding/Mktg Comms & Analytics.



Employer Branding & People Analytics Senior Specialist @ Maxis

2016 - 2017

Specializing in Digital Transformation. Worked on revamping the Employer Value Proposition (EVP), developed Employer Branding communications strategy, developed the People Analytics strategy to map out HR analytics implementation, end-2-end Project manager for Digital Video interview tool (Hirevue) implementation, built effective HR analytics through dashboard reporting, ran both external and internal marketing communications and content curation for Employer Branding on social media, worked with Recruitment vendors like Linkedin, Jobstreet etc to brand recruitment platforms, content creation using the multiple tools including writing, videography, photography and graphic design.



Digital Marketing Manager (Co-Founder) @ Corner Guys Studios

2015 - 2015
I got into this venture wanting to hone my entrepreneurial skills in the digital and social media marketing field. I co-founded a Digital Marketing agency called Corner Guys Studios with 2 other partners.

Regional Channel Partner Marketing Manager (ASEAN) @ Keysight Technologies

2015 - 2013
This program management position involved me leading a small team across locations and developing marketing activities for 19 channel partners/distributors in South East Region (SEA - Malaysia, Thailand, Singapore, Indonesia, Vietnam, Philippines).

Malaysia/Thailand Marketing Manager @ Agilent Technologies

2011 - 2013
Having explored the world of Sales for 6 years, I took up the challenge to build a marketing portfolio which included branding building across 2 countries. I led the regional marketing team, which managed all Agilent Marketing related marcom, product marketing and brand marketing activities (Direct and Channels) for Malaysia and Thailand.

Senior Sales Account Manager @ Agilent Technologies

2005 - 2011
I managed customer accounts from multiple industries on all aspects including sales, marketing and after sales support.

Senior Product Quality & Reliability Engineer @ Intel Technologies

My Education

Masters in Business Administration (MBA) | Universiti Sains Malaysia

B.Eng (Hons) in Electrical & Electronic Engineering | Universiti Sains Malaysia

Project Management Professional (PMP) | Project Management Institute

Professional Engineer (Ir.) | Board of Engineers Malaysia

My Certifications & Affiliations

Google Adwords Certified

Google Analytics Certified Individual (GAIQ)

TEDXKL & TEDXYOUTH@KL - Head of Marketing

MY LANGUAGES

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© Copyright Mithi Maniam 2022