My Resume
I'm a Marketeer, Designer, Data Enthusiast and HR Leader from Kuala Lumpur, Malaysia. I aim to make a difference in this world through my creativity, data science and innovative thinking.
My story. From engineering, to sales, then product & brand marketing and currently in HR Marketing. Who would have thought? My speciality is Brand Marketing and Marketing Communications, Content Creation Design driven by Data Analytics, Technology and Digital Transformation. I am a HR Leader with a difference, because I constantly find new and innovative ways to use marketing, data and technology to transform HR.
KEY SKILLS
My Experience
Head of Employee Experience & Employer Branding @ Maxis
2019 - Present
Leading an exciting team that develops plans and strategies for the following areas:
1. Employer Branding - conceptualized overall Maxis' Employer Branding strategy, EVP & outreach channels to improve Maxis employability brand.
2. Employee Experience & Employee Engagement - driving culture & engagement through employee experience strategies, including all company physical and virtual engagement activities.
3. Employee Journey Mapping - created an employee journey, and revamped touch points like pre-onboarding, onboarding, offboarding, employee communications processes.
4. Employee Internal Communications - developed strategies & new methods for effective internal employee communications through Yammer, Sharepoint, videos, written copy, communication guidelines & more.
5. Inclusion & Diversity (only in year 2020) - worked on building a framework for implementing Inclusion & Diversity strategies and awareness within Maxis.
6. People Analytics - HR data compilation & building data dashboards using Power BI & Qlik Sense.
7. Content Creation - advanced skills in video editing, copywriting, designing, Canva, Powtoon, iMovie.
Head of Young Talent @ Maxis
2019 - 2020
Led a team that looked after Young Talent acquisitions for Maxis - developing nationwide young talent strategies which included targeted graduate program, revamped scholarship and internships to attract fresh young talents to Maxis. Engaged universities to build talent pipeline and creating external branding collaterals and media for talent attraction and recruitment.
Learning & Development Senior Specialist @ Maxis
2017 - 2019
Specializing in Digital Transformation, L&D Branding/Mktg Comms & Analytics.
Employer Branding & People Analytics Senior Specialist @ Maxis
2016 - 2017
Specializing in Digital Transformation. Worked on revamping the Employer Value Proposition (EVP), developed Employer Branding communications strategy, developed the People Analytics strategy to map out HR analytics implementation, end-2-end Project manager for Digital Video interview tool (Hirevue) implementation, built effective HR analytics through dashboard reporting, ran both external and internal marketing communications and content curation for Employer Branding on social media, worked with Recruitment vendors like Linkedin, Jobstreet etc to brand recruitment platforms, content creation using the multiple tools including writing, videography, photography and graphic design.
Digital Marketing Manager (Co-Founder) @ Corner Guys Studios
2015 - 2015
Regional Channel Partner Marketing Manager (ASEAN) @ Keysight Technologies
2015 - 2013
Malaysia/Thailand Marketing Manager @ Agilent Technologies
2011 - 2013
Senior Sales Account Manager @ Agilent Technologies
2005 - 2011
Senior Product Quality & Reliability Engineer @ Intel Technologies
My Education
Masters in Business Administration (MBA) | Universiti Sains Malaysia
B.Eng (Hons) in Electrical & Electronic Engineering | Universiti Sains Malaysia
Project Management Professional (PMP) | Project Management Institute
Professional Engineer (Ir.) | Board of Engineers Malaysia
My Certifications & Affiliations
Google Adwords Certified
Google Analytics Certified Individual (GAIQ)
TEDXKL & TEDXYOUTH@KL - Head of Marketing
MY LANGUAGES
© Copyright Mithi Maniam 2022